In the next few years, Unilever is going to undertake a worldwide effort to reduce the salt content of almost its entire food portfolio, covering 22,000 products.
Unilever’s aim is to reduce the salt content of its products by the end of 2010 to help people reach the daily recommended dietary intake of 6 grams salt per person. A further reduction would even make it possible to limit salt intake to 5 grams per person by the end of 2015.
This is in line with World Health Organisation guidelines. Unilever is the first food company that sets worldwide goals for salt reduction across its entire product range. These targets were announced today by Gaby Vreeken, Vice President Marketing of Unilever Benelux, at a press conference in the Unilever Research & Development Centre in Vlaardingen.
“Promoting a lower salt intake fits in with Unilever’s Vitality mission. It is an ambitious plan, but it can be done and really must be done. The challenge lies in achieving these results without compromising on flavour, quality and shelf life of our products. Approximately 75% of total salt intake comes from processed foods such as bread, cheese, meat, sauces and soups. Consumers will be more likely to adapt their taste preference to lower levels of salt if the food industry as a whole reduces salt levels”, says Vreeken.
Unilever NV April 21, 2009
Full Story
http://www.flex-news-food.com/pages/23310/Salt/Unilever/unilever-sets-worldwide-goals-salt-reduction.html#
0 Responses to “Unilever Sets Worldwide Goals for Salt Reduction”